Right before our eyes, the way social commerce is being done is changing; people tend to buy only from those they trust, different stories of what you ordered vs what you got, online vendor scams, and vendors who block you right after the payment is made. The typical business owner is only able to do marketing effectively via social media as at January 2023, there were 31.60 million social media users in Nigeria, equating to 14.3% of the total population. Social media usage is one of the most popular online activities. In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.
A study from the 2020 Edelman Trust Barometer Special Report indicated that 70% of consumers believe that trusting a brand is more crucial now than in the past. This trust directly correlates with sales; consumers are more likely to spend more on brands they trust, return for repeat purchases, and advocate for the brand through word-of-mouth, significantly amplifying its market presence and influence
What is brand trust and why do you need it:
Brand trust is the belief that customers have in a company and its products or services. Customers base this trust on factors like the company’s reputation, transparency, fairness, and the value it brings to them. All of these factors work together to create a trusting relationship between the customer and company. It’s important to note that brand trust isn’t built overnight – it takes time, effort, and consistency to earn it.
Why do you need it?
It is evident that a business can thrive on social media if it builds trust with its customers, leading to increased sales. When customers trust a company, they are more likely to purchase its products or services, resulting in higher revenue. Additionally, customers who trust a brand are more likely to recommend it to others. This word-of-mouth marketing is invaluable as it helps attract new customers and contributes to business growth. Furthermore, brand trust fosters customer loyalty. When customers have confidence in a company, they are more inclined to remain loyal and continue doing business with it.
Practical Steps to Build and Endear Brand Trust on Social Media in 2025
1. Authenticity Over Perfection:
2. Transparency and Open Communication:
3. Consistency in Brand Voice and Values:
4. Leverage Social Proof:
5. Community Building:
6. Responsive Customer Service:
Conclusion
In 2025, building brand trust on social media isn't just about maintaining a presence; it's about creating meaningful interactions that resonate with your audience's values, concerns, and desires. By focusing on authenticity, transparency, consistency, and community, you can cultivate a brand that not only sells but also secures a loyal customer base ready to champion your cause. Remember, in the digital age, trust is currency, and the strategies outlined above are your investment in a prosperous future for your brand.